This course teaches the key data analytics tools that a distributor can utilize to be successful in today’s marketplace, to drive a data driven culture in their organization, and to help identify areas for improvement in profitability and sales efficiency. The course provides techniques to perform analysis on the four main areas of business: Sales Revenues, Cost of Goods Sold, Gross Margins, and Operating Expenses. It also teaches different way to categorize customers by their buying behaviors and how to use these categories to develop data driven engagement strategies --defensive, reactive, and proactive—to each customers. Finally, it addresses how to effectively communicate data analytics to stakeholders, how to implement data analytics insights, actions and strategies, and how to build a data driven culture within your organization. This course is appropriate for any distributor personnel involved in financial reporting or data analytics. The data strategies and insights covered will also be relevant for those in management roles.