A competitive analysis helps you to identify major competitors and research their products, sales, and marketing tactics. By doing this, you can create solid business strategies that improve upon your competitor’s. In this course we will cover the following learner outcomes: What is a competitive analysis? Determine who your competitors are. Determine what products your competitors offer. Research your competitors sales tactics and results. Analyse how your competitors’ market their products. Take note of your competition’s content strategy. Analyse the level of engagement on your competitor’s content. Observe how they promote their marketing content. Look at their social media presence, strategies, and go-to platforms Perform a SWOT Analysis to learn their strengths, weaknesses, opportunities, and threats   By conducting a competitive analysis you’ll be able to compare your competitors weaknesses against your strengths and vice versa. By doing this, you can better position your company, and you’ll start to uncover areas for improvement within your own brand.